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Science Backed Food & Supplements For A Healthier, Happier Dog

Vet-Formulated - No Nasties - Delicious

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Rated “Excellent” By Dog Parents5 stars out of 5

Vet-formulated products

Our vet-formulated, air-dried food has all the benefits of fresh food, with the convenience of dry. Our powerful supplements are made with ingredients proven to tackle the most common canine health concerns. Together, they’re revolutionizing dog nutrition.

  • Tasty for them.
    Simple for you.

    • Simply scoop and serve straight from the cupboard for your convenience.

    • Taste tested by the fussiest dogs for guaranteed tail wags.

    • Real health improvements, or your money back.

  • Air-Dried Food - Fresh Food, Without The Fuss.

    Upgrade to our 100% natural air-dried food today and get 50% off your trial. Free shipping + 90 day guarantee.

    Claim 50% Trial Discount

Over 100,000 Happy & Healthy Pups

See what our customers have to say

  • Mark L.

    5 stars out of 5This stuff is amazing! My dog Scruffers has terrible anxiety about the car, the vet, the groomer, basically anything. I got two months supply figuring it would take a while to see results but no, the first week he was calmer with other dogs, and it’s only continued to get better.
  • Jackie B.

    5 stars out of 5Our Saint Dane is allergic to grass and many other things. The One keeps his coat looking great and it helps with his joints etc. We ran out of the One and I could really tell he had gone with out it, it was harder for him to get up etc we will not be without it again.
  • Brenda H.

    5 stars out of 5When I started Rip on The One, he was scratching and chewing so much we were both miserable. After only a few days I noticed he was scratching less. After 2 weeks he was no longer scratching or chewing. His breath smelled better too. We are customers for life.
  • Rey R.

    5 stars out of 5Zeus had itching, mushy poop and skin issues for many years, now all those problems have been resolved. I would definitely recommend this product!!!!
  • Ashley

    5 stars out of 5Churchill is one of the fussiest eaters around. We just got our first tub of The One and he LOVES it. You absolutely have a customer for life.
  • Lisa N.

    5 stars out of 5I have been giving Harmony to my 3 y/o Maltishu. He is less nervous in the car, at the Vet, at the groomers etc. If you want your pet to live a happier life I highly recommend this.
  • Phillip J.

    5 stars out of 5I noticed she's not itching and scratching herself on a continuous basis she seems to be more vibrant for 9 1/2-year-old Little Chihuahua.
  • Kirk P.

    5 stars out of 5We’ve definitely noticed a positive change in Ferguson. He’s a calmer more happy-go-lucky pup! Thanks so much!

Science Backed Ingredients

Dogs are what they eat. And their diet is only as good as what’s inside it. Our vet-formulated range of food and supplements contains ingredients backed by science for your peace of mind.

Explore our ingredients

Our approach

  • Together we can save them all

    Every day more than 1,700 dogs and cats are killed in our nation’s shelters because they don’t have safe places to call home. But people like you are changing that.

    We are proud to partner with Best Friends to help them achieve their mission of reaching no-kill in this country by 2025.

    Every order you place generates money for your local no-kill shelter. And we go further... As official sponsors of the ResQWalk app every walk you take with your dog raises money too!

Lifelong support delivered to your door

Hook your doggo up with a subscription and save on every delivery. You can cancel or change your delivery schedule any time. Free shipping on all orders over $20.