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Hi! We’re Front of the Pack

A team of vets, biochemists and dog lovers hellbent on giving your little bud the best shot in life.

But first, a little on how we got here.

What are you really feeding your dog?

The love you share with your dog is one of the most positive forces on the planet.

BUT... Canine health is in decline. And the most painful thing? It doesn’t need to be this way.

  • Skin Issues

    1 in 4 vet visits is for a skin compaint

  • Joint Failure

    66% rise in arthritis over the past decade

  • Obesity

    1 in 3 dogs are now clinically obese

  • Gut Problems

    50% rise in gut problems over past 5 years

  • Dental Hygiene

    80% of dogs have dental disease by the age of 3

In fact, the most common diagnoses made by US veterinarians are preventable with the right support.

It’s For This Reason We Started Front of the Pack

To do away with pseudoscience and embrace next-level standards, we’ve developed dog supplements deserving of your bestie and the unconditional love you share with them.

  • Made By A Vet

    By embracing science and next-level standards, we’ve developed a range of supplements and food that provide unparalleled support to your pup’s development.

By working together, we can make a difference.

Not just in the life of your puppacino, but in the wider canine community as well.

The Perfect Duo

Say hello to our 8-in-1 powder supplement and air-dried food. Your bestie, sorted.