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Hi! We’re Front Of The Pack

A team of vets, biochemists and dog lovers hellbent on giving your little bud the best shot in life.

But first, a little on how we got here.

What are you really feeding your dog?

The love you share with your dog is one of the most positive forces on the planet.

BUT… the pet food industry has gone to the dogs. So chances are, the food you’re feeding them doesn’t match up to the 10/10 care they deserve.

What are you really feeding your dog?

A lot of American dog foods contain meats from dying or diseased animals
Most commercial dog foods are composed of mainly filler

Despite the recent step up in canine living standards, American pet food still requires no FDA pre-market approval and as a result, doggo health is on the decline.

  • Skin Issues

    1 in 4 vet visits is for a skin compaint

  • Joint Failure

    66% rise in artritis over the past decade

  • Obesity

    1 in 3 dogs are now clinically obese

  • Gut Problems

    50% rise in gut problems over past 5 years

  • Dental Hygiene

    80% of dogs have dental disease by the age of 3

It’s For This Reason We Started Front of the Pack

To put an end to the excess of harmful additives and empty calories that fill far too many dog’s bowls on a daily basis.

  • Made By A Vet

    By embracing science and next-level standards, we’ve developed a range of food and supplements that provide unparalleled support to your pup’s development.

  • Sharing Is Caring

    Oh, and because none of this would be worth it if it didn’t throw a bone to all the beautiful doggos in need, we donate 1% of every transaction to our network of partner shelters.

By working together, we can make a difference.

Not just in the life of your puppacino, but in the wider canine community as well.

The Perfect Duo

Say hello to our air-dried food and
8-in-1 powder supplement. Your bestie, sorted.