Dr. Jamie Peyton
Chief Science Officer & Chair of SAB
In 2019, Dr. Jamie Peyton was named an ‘Innovator of the Year’ by the UC Davis Chancellor’s Innovation Awards for her successful and groundbreaking use of sterilized tilapia skin to treat animals with burns. Dr. Peyton also maintains a private rescue/sanctuary at her ranch in Northern California, providing physical and emotional care for special needs animals.Read Full Bio
Anthony L. Almada
MSc, FISSN, Biochemist
Anthony is a nutritional and exercise biochemist with an impressive record of industry and academic accomplishments. During his 45 year career, he has earned 3 patents, collaborated on over 50 clinical trials and pioneered entirely new nutritional supplement categories – creatine and thermogenics among them. Along with chairing Front Of The Pack's Science Advisory Board, Anthony is also the founder and CEO of IMAGINutrition, a nutritional technology think tank focused on clinical research, due diligence and product innovation.Read Full Bio
Dr. Gregory D. Sunvold
PhD, Cool Springs International, LLC
With over 25 years of pet food industry experience and over 200 scientific publications, Dr. Greg Sunvold provides expert pet nutrition advice to improve and create many diverse pet products marketed globally. Having actively practiced in the field of the microbiome throughout his entire career, Dr. Sunvold leverages this deep technical knowledge to actively identify ways to apply innovations arising from this area into the pet food industry. As a result, he founded Microbiome Health, LLC, in order to commercially advance products based on these innovative microbiome technologies.Read Full Bio
National Animal Supplement Council Board Member
Elan is the CEO of Alkemist Labs, one of the world’s top independent testing laboratories specializing in botanical identity and potency testing. He plays an important role in ensuring herbal product quality for his clients and has become a vocal champion of “next-generation transparency” which advocates the sharing of product testing results with consumers. In 2019, he was awarded the NutraChampion Award for his commitment to best testing practices.Read Full Bio
How We Work Together
Our experts meet monthly to ensure our supplements continue to meet the highest quality standards. Here’s a little taste of what else they do.
Research & development
Whether it’s scrutinizing a new nutritional product or alpha testing their own, our experts’ appetite for innovation knows no limit.
We test every one of our ingredients 7 times. It’s a lot. But with the help of our Science Advisory Board, we never miss a beat.
Unlike most supplement brands, we invest in university-led clinical trials to ensure our blends are safe and effective.