Front Of The Pack

A new breed of dog supplement

Top-to-tail proven support in a simple daily powder. Give your bestie their brightest future.

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Here’s the thing

Your bestie deserves the best. Now you can give them a powerful daily boost with the most pure, clinically-proven ingredients to feature in a dog supplement. Ever.

    • Barney’s been fart free for 2 months! Thanks to The One, his poops have been firmer and his flatulence haunts us no more.

      Jess & Barney love The One

      Shop The One
    • I’ve seen a big difference in Twiggy after just a few months on Move. She used to hate the stairs, but now flies up them in no time.

      Kim & Twiggy love Move

      Shop Move

Tasty for them. Simple for you.

  • Scoop and serve

    Sprinkle onto your dog’s food once a day, or mix it in with their favorite snack.

  • Delicious flavor

    Blended with a broth-like flavor proven to appeal to the fussiest of dogs.

  • Real results

    When used on a daily basis, improvements should begin to appear within 4-6 weeks.

  • Why it pays to be proactive with your dog’s health

    The most common diagnoses made by US veterinarians are preventable with the right support.1

    Our supplements provide benefits that go beyond a healthy diet. So you can be confident that you’re doing everything possible to support your pup’s lifelong wellbeing.

  • The latest stats


    rise in arthritis over the past decade

    1 in 3

    dogs suffer from canine anxiety


    of dogs have dental disease by age 3


    rise in gut problems over past 5 years

    1 in 4

    vet visits is for a skin complaint

    1 in 3

    dogs are now clinically obese

1Data from Banfield study

  • Your love • Our science
  • Ingredients that actually work

    Not all ingredients are created equal. We’ve chosen the most proven, pure and potent on the planet.

    • Sensoril® Ashwagandha

      Alleviates symptoms of stress

    • Meriva® Curcumin

      Strengthens joints and flexibility

    • GreenGrown® Glucosamine

      Protects joints and improves flexibility

    • Suntheanine® L-Theanine

      Promotes an alert state of relaxation

    • CS b-Bioactive® Chondroitin

      Balances the inflammatory system

    Our ingredients
  • Led by science

    Our global Scientific Advisory Board ensures that every one of our ingredients is third party tested. Not once. Not twice. But seven times.

    Our science board
  • Lifelong support delivered to your door

    Hook your doggo up with a subscription and save on every delivery.

    And remember - no tight-leash commitments here! You can cancel or change your delivery schedule any time. Free shipping always.

  • It’s time to grab the leash and get proactive with your dog’s health.

    Shop supplements