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Front Of The Pack

A new breed of dog supplement

Top-to-tail proven support in a simple daily powder.

Benefits that go beyond a healthy diet

  • Joints

  • Stress Relief

  • Gut

  • Skin & Coat

  • Immunity

  • Dental

  • Heart

  • Brain

  • Tasty for them.
    Simple for you.

    Scoop and serve

    Sprinkle onto your dog’s food once a day, or mix it in with their favorite snack.

    Delicious flavor

    Blended with a broth-like flavor proven to appeal to the fussiest of dogs.

    Real results

    When used on a daily basis, improvements should begin to appear within 4-6 weeks.

Say hello to your bestie’s blend

We’ve combined a pure powder format with clinically-proven ingredients, in a range of tasty daily supplements guaranteed to make your pup thrive.

Loved by dogs and their humans

  • “Churchill is one of the fussiest eaters around. We just got our first tub of The One and he LOVES it. You absolutely have a customer for life.”

    – Churchill's mom

  • “Absolute life-changer for Izzy. She's regular and solid now! Plus, her joints are much less stiff and she's much calmer.”

    – Izzy's mom

  • “I take my gut health seriously. So I think it’s only right I do the same for my dog.”

    – Milo's dad

  • “Pugs are predisposed to lots of diseases. It’s great to know that Nugget can get ahead of them now.”

    – Nugget's mom

  • “Before The One, Taco used to drag his butt on the ground constantly. Not anymore!”

    – Taco's mum

  • “I love giving my dog a skin and coat supplement that has benefits for their joints too.”

    – Coco's mum

Ingredients that
actually work

Your dog’s supplement is only as good as what’s inside it. Most chew supplements contain unproven ingredients and up to 70% fillers. Ours is a pure, tasty powder made entirely from clinically-proven extracts.

Our ingredients

Our approach

  • Led by science

    Our Science Advisory Board brings together the brightest minds in biochemistry, immunology, animal nutrition and veterinary science.

    Learn more

  • Uncompromising research

    Our team of experts have evaluated over 481 research publications to develop a range of supplements rigorously backed by science.

    Learn more

  • Testing & transparency

    By putting our ingredients under the microscope not once, not twice, but eight times, we’re raising standards for testing in pet supplements.

    Learn more

Lifelong support delivered to your door

Hook your doggo up with a subscription and save on every delivery. You can cancel or change your delivery schedule any time. Free shipping always.