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Front Of The Pack

Game-changing ingredients,
backed by science

Your dog’s supplement is only as good as what’s inside it. Which is why we’ve chosen the most pure, powerful and proven ingredients on the planet.

  • Proven ingredients

    Our ingredients are non-generic and proven, which means you can be confident that they’ll do exactly what they claim

  • Pure in quality

    We only partner with industry leading suppliers who can guarantee purity and traceability on all their products

  • Potent in strength

    Our Scientific Advisory Board selects only ingredients with the proven potency to benefit your dog’s health

The new standard
in dog supplements

Many supplement companies source their ingredients indirectly from low-cost, low-quality suppliers. We’re taking the opposite approach, and in time, we hope others will follow.

  • Clinically proven ingredients
  • Standardized extracts
  • No binders, fillers or additives
  • Rigorous third party testing
  • 100% traceable
Front Of The PackOther supplements
Clinically proven ingredientsReliant on health claims of premium rivals
Standardized extractsGenerically made, sold in bulk
No binders, fillers or additivesUp to 70% binders, fillers and additives
Rigorous third party testingRarely tested for safety, strength or purity
100% traceableLess than transparent supply chain

Our transparent
supply chain

We’ve scoured the globe for the very best. Our supply chain proudly spans 3 continents, 8 countries and 10 industry-leading suppliers.

  1. Guaranteed traceablility
  2. Only GMP-certified suppliers
  3. Rigorous third party testing

The world’s best bioactive ingredients

After searching far and wide, our experts created a collection of the most clinically-proven ingredients to feature in a pet supplement. Ever.