Front of the Pack

Discover How To Improve Your Dog's Health... Without Spending $1,000s On Vet Bills, Nutritionists Or Training.

Whether your dog is 1, 7 or even 13 years old, this simple at-home upgrade to their diet will have them bursting with energy and vitality in just a few weeks. It even works on dog's that are already "healthy".

Publication date
Mar 15, 2025
As Seen On
PetVet Magazine
Forbes
Pets+
Pet Age

First, there's something every dog owner needs to know that will explain why this change to your dog's diet is so important...

You see, every year millions of dogs are diagnosed with health issues that could have been been prevented.

1 in 4 vet visits in the U.S. is for a skin complaint...

1 in 3 dogs is now clinically obese...

There has been a 66% rise in canine arthritis over the past decade...

1 in 3 dogs suffer from canine anxiety...

80% of dogs have dental disease by age 3.

With statistics that bad, it's only a matter of time before your dog becomes one of them.

So ask yourself this one simple question: Is it really a coincidence that millions of dogs eat a cheap, highly processed kibble or canned diet at the same time as millions of dogs are suffering with these health issues?

We don't believe in coincidences. We believe in science and the truth.

And what science tells us, is that your dog's diet is absolutely, fundamentally key to their overall health and wellbeing.

Fix their diet and you could keep these debilitating health issues away and even extend their life-expectancy.

In fact, it's already happening. Dog parents just like you are seeing amazing health changes in their dogs...

Customer Reviews

Great for skin allergies

Reviewed by
Aubrey
Rating
5 stars out of 5

We love this product! My dog has skin allergies and i haven’t had any issues with flares since feeding him this. We love that it’s natural and no added crap!

Ease of use
5 out of 5
Effectiveness
5 out of 5

Fantastic product! Rocky loves it!

Reviewed by
Mary
Rating
5 stars out of 5

2 weeks in and Rocky is a happier, healthier pup with more energy, a beautiful healthy coat and a perfect checkup.

Ease of use
5 out of 5
Effectiveness
5 out of 5

No more hard poops!

Reviewed by
Michelle
Rating
5 stars out of 5

I love the healthy and nutritious ingredients in the food. The best part is his coat and stool!! His coat is so shiny and no more hard poops! He doesn't strain to poop and his stool is visibly softer and less smelly.

Ease of use
5 out of 5
Effectiveness
5 out of 5

With this one simple change you can expect your dog to have...

  • Increased energy levels - like their puppies again!
  • Much better digestion - cleaner poops and less gas. 
  • A shinier, healthier coat - less shedding and itching
  • A stronger immune system - less sickness & vet visits

Just like Ted below!

So what is it that's so special about this new diet?

Firstly, the ingredients...

This new food is made with 100% natural, whole ingredients - absolutely zero processed ingredients - that have been specifically selected by an expert veterinarian, biochemist and animal nutritionist.

They have been working together on this recipe for the last 6 months to ensure that it gives your dog absolutely everything they need to be healthy, active and full of vitality as they age.

Ingredients like Omega-3 fish oil for a glossy coat.

Organic beets, blueberries and pumpkins for natural immune support.

Kelp and yeast postbiotic, a ‘friendly’ gut bacteria strain that aids digestion (and gas!).

And cage-free chicken for a rich protein energy source.

They also made damn sure it tastes delicious too!

In fact, it's been specifically taste tested on fussy dogs and 9/10 dog's LOVE the flavor!

Secondly, the cooking process...

Front of the Pack have used a unique cooking technique called air-drying.

It might sound odd, but it's one of the best, healthiest ways to cook dog food that locks in all the vitamins, minerals and nutrients of the raw ingredients.

Unlike kibble where the ingredients are blasted at such a high temperature that all the goodness is destroyed (and synthetic nutrients are added back in), with air-drying it's cooked low and slow for up to 48 hours.

The small-batch cooking technique also ensures that the quality of each bag created is the best. There's no wastage and certainly no nasties. It's just pure, whole ingredients cooked perfectly for your dog.

Plus it has the added benefit of being super convenient for you. Due to the air-drying process, the food dries out just enough to preserve it - a bit like jerky - which means it's shelf-stable so you can simple scoop and serve straight from the bag - just like dry food.

Join countless other superstar dog moms and dads upgrading to air-dried.

SHOP NOW - 20% OFF/food

It's the best of both worlds for you and your dog...

The combination of fresh, whole 100% natural ingredients and our air-drying cooking process means you and your dog get the best of both worlds.

Your dog gets a meal with the same nutritional benefits as a fresh diet - it's just as healthy and possibly even tastier too!

You get convenience, just like with dry food. You don't need to find space in your fridge or freezer and you don't need to prepare it in advance. You can grab it straight off the shelf and simply scoop and serve

So what are the ingredients, and why did we pick them?

There are 18 whole, pure ingredients in our food. Each one is there for a reason, selected and approved by our expert vet, biochemist and animal nutritionist. Together they make one of the healthiest, most nutritious foods you can feed your dog.

We've listed the top 10 ingredients below so you can see just some of the impressive health benefits that come with feeding your dog our food.

We're so proud of the ingredients we even list every single one on the front of the pack. There's no hidden ingredients, or label tricks. And there are absolutely no nasties in our food either, unlike 99% of other dog foods out there.

Our ingredients...

1. Organic cage-free chicken

  • A lean protein which dog's need as their main energy source.
  • A source of Omega 6 fatty acids which help sustain healthy skin and shiny coats.
  • It’s also a great source of essential amino acids and glucosamine, which helps promote bone health.

2. Omega 3 Fish Oil

  • One of the best supplements to add to your dog's diet, it supports heart health, promotes a silky coat, reduces itchy and flaky skin, and can help relieve allergies and joint pain.
  • It can even help strengthen the immune system and could help them fight canine cancer too.

3. Organic sweet potato

  • An excellent source of dietary fibre which helps the digestive system function effectively.
  • Eating fiber on a regular basis lowers the risk of heart disease and certain types of cancers.
  • A rich in vitamins A (essential for maintaining healthy eyes, muscles, nerves, and skin), B6 (responsible for glucose generation, red blood cell and nervous system function, hormone regulation and immune response), C (critical for a properly functioning immune system), calcium, potassium, and iron (each play a vital role in overall wellness).

4. Organic Oats (Gluten Free)

  • A great source of fiber which regulates blood glucose levels and helps dogs that have irregular bowl movements.
  • Rich in vitamin B, which helps maintain a healthy coat, and linoleic acid, which is a type of omega-6 fatty acid that helps to keep a dog’s skin strong and healthy.

5. Organic Beets

  • Packed with micronutrients like manganese, folate and potassium these micronutrients work wonders for your dog’s immune system and digestion, and they also give your dog a healthy coat and skin.
  • Aids in the prevention of dehydration.

6. Organic Pumpkin

  • Rich in vitamin A which is crucial for brain and eye development.
  • A great source of vitamin E which is an important antioxidant that keeps away those free radicals that can trigger abnormal cell growth
  • Packed with potassium which plays a big role in maintaining your dog’s muscles, helps normal heart functions, as well as nervous system functions.

7. Organic Blueberry

  • Contains many nutrients but the most impressive is vitamin K, which is vital to include because dogs cannot produce it themselves. It helps reduce the chance of blood clotting and protects the skin from inflammation.
  • It also helps reduce allergic reactions.

8. Organic Pomegranate

  • Rich in antioxidants, a vital part of any diet, it helps reduce the inflammatory effects of free radicals in the body and could even help prevent cancer in the long term.
  • A source of folic acid which is important for metabolic functions such as DNA synthesis and red blood cell production.

9. Yeast Postbiotic

  • A great digestive and immune health booster.
  • Some research even suggests they may help with allergies, weight loss, lowering the risk of heart disease and managing blood sugar levels.

10. Organic Kelp

  • High in fiber, kelp is easy to digest and can improve your dog's overall digestive health.
  • It also helps reduce plaque and tartar which can help to maintain dental health.
  • It has also been shown to help with allergy symptoms too.

Oh, there's also ZERO nasties in our food too. Check out how we compare...

How can you get your hands on Front of the Pack's new air dried food/food?

Since launching last month, our new food has been selling quickly. It's also only being produced in small batches to ensure the quality is the best it can be.

As of right now there is stock in your area, but it's limited.

Smart dog owners like yourself are making a purchase today before we have to put new orders on hold and restock.

We make sure to reserve stock for existing customers, so there's never a risk of running out once you start feeding your dog our food.

Remember, all orders come with a 90 day money back guarantee too.

So if for any reason your dog doesn't like the taste, you can get 100% of your money back. No questions asked.

When you are ready, hit the link below to start your order and get 20% off today.

P.S. We recently featured on the Kathy Ireland show and we are getting a lot of interest in our food so don't hang about. If you are on the fence, just have a read of some of the great reviews below.